Available

Clarity is a design choice.

Senior Product Designer for developer tools, B2B SaaS and AI products. I prototype in code, with Claude as a creative partner.

Shahar Beroshahar_bero.png
experience10+ years
exits3 acquisitions
domainsCyber · Blockchain · AI
02 / kind_words

From managers, clients & colleagues.

Working with Shahar on UI/UX design has been a great experience. She has a impressive ability to grasp complex domain requirements quickly and translate them into intuitive, user-centric product designs. Shahar brings real clarity and structure to the design process, consistently bridging the gap between high-level business goals and technical constraints.

She collaborates seamlessly with engineers, communicates her decisions clearly, and always maintains a high standard for quality and detail. Any product team looking for a sharp, reliable, and thoughtful designer would be lucky to have her.

RARam AkukaProduct Management Leader · senior to Shahar

Shahar is one of the best UX engineers you can find. Period.

With exceptional skills and outstanding human relations, Shahar is one of the company's greatest assets that everyone loves to work with.

I worked with Shahar at Intel and Otterize and would love to work with her again in the future.

NPNir ParisianFounder & CEO @ Enpitech · same team

Shahar is one of those rare people who make your life easier and your product better.

She's a top-notch UI designer with very strong UX and research skills - especially when it comes to complex systems.
She's independent, sharp, creative, and always overdelivers.

YEYuval EitanFounder @ Pandush · managed Shahar directly

I had the pleasure of working with Shahar on the UX/UI design of our product, and I would highly recommend her to anyone looking for a talented and reliable designer.

Shahar is highly professional, incredibly sharp, and has an impressive ability to quickly understand complex products and turn ideas into thoughtful, high-quality designs. No need to tell her things twice to get the job done. She was always responsive and available when we needed her, and we knew we could consistently rely on her to deliver great work.

Beyond her professional skills, Shahar is simply a wonderful person to work with! positive, collaborative, and genuinely enjoyable to have on the team.

UEUri EdenDigital Asset Security · managed Shahar directly

Shahar is an excellent UI/UX designer and a great product lead. i worked with her in several startups and she always delivers great results. it's hard to find designers/product managers who knows how to work well with the development team, but Shahar is definitely one of those rare cases.

DRDavid RobertFull Stack Developer | Software Architect · same team
03 / services

More than just design.

// AI-nativeAI is built into how I work: faster research, rapid prototyping, more time for the decisions that matter.
[01]

Product Design

End to end, often as the only designer. Three exits.

[02]

UX Audits

Like the overloaded popup that became a drawer at Otterize.

[03]

MVP Partner for Startups

A working prototype in weeks, not months.

[04]

User Research & Interviews

Session replays of real engineers, in the wild.

[05]

Consulting

A senior design voice for founders and teams.

[06]

Design Systems

From Figma component libraries to tokens in code.

[07]

Product Strategy

A weekly seat with the CTO: what to build, what to cut.

[08]

Mentorship

Portfolio reviews and career growth.

[09]

Talks & Workshops

On UX and process, for teams and conferences.

04 / about

Sharp mind. Human touch.

I bring structure to complex, data-heavy products, without losing the human touch.

Roots in psychology, computer science, and yoga. I started by watching users as an army observer, and I've been designing for them ever since.

experience.log

2022 — nowFreelance Product DesignerStartups
2023 — 2025Product DesignerOtterize → Cyera
2020 — 2021Product Designercnvrg.io → Intel
2017 — 2020UX/UI DesignerIntel
2012 — 2016Operations & System TestIDF · Elbit

education.log

2016 — 2023B.A. Psychology & Computer ScienceOpen University
2018UX Design CourseCreate Future
2025Vijnana Yoga Teacher, 800 hrsOrit Sen-Gupta
05 / featured

What is UX? A conversation.

youtube.com / enpitech-interview

Interview with Nir Parisian, Enpitech

How I got into UX, and why design starts with watching real people.

Watch the interviewYouTube ↗ From army observer to product designerCreate Magazine ↗
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